Operational Profile
The Dead Rabbit operates as an Irish pub and cocktail bar out of a 2-story venue at 30 Water St, New York, NY 10004. The physical plant divides into two distinct service environments: a ground-floor taproom handling the lunch daypart and a parlor upstairs dedicated to small plates. That floor-by-floor segmentation allows the operator to run two differentiated service models under one roof — a volume-oriented taproom against a more composed, à la carte parlor format — without requiring a shift in concept between dayparts. The venue is classified across multiple trade categories simultaneously: bar, brunch restaurant, cocktail bar, Irish pub, live music venue, pub, gastropub, event venue, and restaurant. That breadth of classification is operationally significant; it reflects a program designed to generate revenue across the full daily arc rather than concentrating volume in a single window.
Service Portfolio
The beverage and food program spans brunch, lunch, and cocktails, with the kitchen extending to vegetarian options. On the drinks side, the portfolio covers beer, cocktails, wine, and coffee — a range that supports multiple consumption occasions across a single visit or across dayparts. The vintage cocktail positioning of the parlor sits alongside the more casual taproom offer, allowing the operation to address different check averages within the same visit. Live music programming adds an entertainment layer that extends dwell time and supports the event venue classification. The operator also runs delivery and takeout channels alongside the core dine-in format, and the venue is flagged as reservable — a structural feature that enables table yield management and group booking, both of which carry meaningful implications for per-cover efficiency. The business is additionally marked as good for groups and good for watching sports, two demand segments that tend to anchor high-volume drink rounds.
Market Position and Competitive Signals
The Dead Rabbit holds a 4.7-star Google rating drawn from 8,360 reviews — a sample size that lends statistical weight to the score and distinguishes it from operators with comparable ratings built on far thinner review bases. The price level is rated moderate, which positions the operation accessibly relative to higher-end cocktail programs while maintaining enough margin to sustain a two-floor build-out with live music programming. The venue sits near One World Observatory, Federal Hall National Memorial, and SeaGlass Carousel, placing it within a dense cluster of high-footfall visitor destinations. That proximity shapes the demand profile: the operator must absorb both leisure visitor traffic and the after-work, late-night segments typical of a 10004-zip-code venue. The 4.7 rating across 8,360 reviews suggests consistent execution across those varied demand profiles.
Logistics and Accessibility
The Dead Rabbit runs a 7-day schedule opening at 11:00 AM across all days of the week. Sunday through Thursday hours run to 2:00 AM; Friday and Saturday extend to 3:00 AM, adding an incremental late-night hour on the highest-volume weekend nights — a scheduling decision that directly targets the late-night cocktail and pub segment when competitive density is typically lower. That weekly structure yields a consistent 15-hour operating window on weekdays and 16-hour windows on Friday and Saturday. Accessibility infrastructure includes both wheelchair accessible seating and wheelchair accessible restrooms, covering the full in-venue experience rather than only the point of entry. Reservations are accepted, and the operation supports takeout and delivery alongside dine-in service. Direct contact is available at (917) 540-5228, and the venue maintains a web presence at thedeadrabbit.com.